Dear Marketer,

Have a quick look at the pictures below…

On one side you have a typical email inbox filled with offers and promotions from a variety of businesses. 

One of these emails may even be from your business. 

In fact, let’s pretend that one of the emails above is from you promoting your latest offer. 

On the other side, is a mailbox with a peculiar looking package. 

And let’s pretend that this package is also from you and contains the exact same promotion as the one in your email.

Here is the test…and your honesty is crucial.

Which of these promotions do you think your customer will be most excited to open and read?

The email version or the direct mail version?

The answer is obvious. 

Your customer will open and consume the promotion in the mailbox with far more excitement and anticipation than any email you send.

But the question is, Why?

Well, postal mail has been around for centuries.

We’ve developed habits around the mail we receive. 

We trust the mail.

Important documents arrive by mail.

And once it’s in our home, it stays there for an average of 5-7 days before it is thrown away or recycled. 

The same cannot be said of email.  

One email has about 20 seconds before it's either deleted or buried under more email.

And that’s really the point.

Marketers must start testing other marketing channels if they want to avoid having all their eggs in one basket.

And if you are only testing your marketing on digital channels, then you have put all of your eggs in one digital basket. 

Thanks to the low barrier of entry, digital marketing channels are flooded with promotions that are all fighting for the same thing.

The attention of your customer. 

You should certainly invest marketing dollars in digital. 

But why not diversify by showing up in the one place that your customers check every day without fail? 

Their mailbox.

The mailbox is the one place where you’re all but guaranteed a

...99% deliverability and 

...at least an 80% open rate.

The one place your competitors are ignoring because they don’t know how to use it.

And get this.

You can never be banned or deplatformed from direct mail marketing.

So if you have ads that were working for you on Facebook and Google before they changed their policies, you might be able to find a new home for them through direct mail. 

Now if you're thinking thinking to yourself that direct mail is too expensive, that's only because you haven't been shown how to use it. 

Here are the basic requirements you need to get started in direct mail.

1. You need an offer that's working online
2. You need to know how to track your purchases
3. You need the mailing addresses of your customers or a way to get them

If you have these three basic requirements in place then direct mail marketing can work for you!

If you’d like to learn how you can use direct mail profitably, here’s what you need to do.

Below you'll find a form where you can download the three direct mail starter campaigns that every business needs.

You’ll also meet the two guys behind this crazy idea that average online marketers can win big if they take the time to understand how to use offline marketing channels.

Get your three direct mail starter campaigns for FREE below!